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About the Logo - Campus Sustentável
 

About the Logo

The cubes represent each Project and the four variations illustrate different configurations. A cube section is a hexagon, resembling a beehive. It represent the integration of the various teams, the only way to carry out the Project as a whole. But these are not just isolated projects, ‘plans”. Cubes are represented as a three-dimensional space projections.

The “C” letter is a spiral part. Unlike a circle that is closed, it is open and indicates continuous growth. It also symbolizes the “green” part of the Project, with sustainability arising from the seed represented by the subprojects.

“Campus” is written using a cursive/script font to represent organic dynamism, while “Sustainable” uses a solid, semi-bold font, complementing the organic “Campus” as a concrete foundation.

(Text and Art: Paulo Meira)